I first heard about this book when someone sent me a note telling about some guy giving away a TON of info at a ridiculously low price, blah blah blah.
I’m pretty immune to that of kind of email, having spent more than I care to admit on so-called “infoproducts” that turned out to be rubbish.
I was just about to reach for the delete key when something caught my eye:
“By the way- I do NOT endorse everything this guy tells you to do, but I have to admit he’s compelling and I like his “tell-it-like-it-is” , no BS style.â€
I thought, “sounds like my kind of guy” and clicked on over to the site.
First I laughed. Then I read the entire site — every word on every page.
I thought then and I do that that if you have any interest at all in copywriting, marketing, or the power of words, please read it. It’s truly a work of art.
- First of all it’s controversial, and controversy sells.
- Second, it’s compelling. He gives proof of his claims.
- Third, it’s funny. He entertains you.
- Finally, it appeals to our greed, our desire to make money easily. In other words he gives us hope
So I bought it. Being an Internet Veteran I already knew most of what was in it. And there are some black hat SEO strategies in there that I definitely do not recommend. BUT, there are a couple of truly brilliant ideas within these pages that make it a very worthwhile purchase. Usually If I get just one idea from a book that helps me make money, I’m satisfied.
I gave the Rich Jerk 4 stars. He wrote the most entertaining direct response sales site I’ve read in a long time and he gave me not one but two great ideas that I’ve already implemented on several websites. I would have given him 5 stars, but I don’t like all the black hat stuff, and face it, he is a little obnoxious.
p.s. Remember, controversy sells…laugh and learn from The Rich Jerk.
About Sharon