Have you seen this palindrome video? It reads the same backwards as forward, but the meaning is totally different.
Watched a fascinating episode of Dateline NBC the other night about “inattention blindness”, where you’re attending to one thing so focused that you miss something big. something really obvious. Our eyes don’t always take in what’s right in front of us, which can trick us into missing key parts of the big picture.
It all comes down to the fact that, at any given moment, our senses are bombarded with all kinds of sights, sounds, and smells – many happening at the same time – and it’s impossible to consciously think about all of them at once. So, the brain is designed to filter out what it thinks is the unnecessary information for the task at hand, but sometimes there’s an error in that filtering process. It happens to all of us at one time or another. Think it couldn’t happen to you? Don’t be so sure.
Here’s a link to the Dateline Episode.
There’s a marketing lesson in there somewhere, don’t you think?
Having fun? The mother of triplets? Woefully overloaded with too many projects?
Guilty on all counts, BUT I am getting better. I realized that clutter and disorganization goes hand in hand with not getting things done. Also, that it’s impossible to get anything done if you don’t FOCUS on one thing at a time.
So I’ve been slowly but surely getting things in order, dumping things that don’t truly interest me, and focusing (there’s that word again) on things that are meaningful to me, that will make a difference.
How’s that working for me? We shall see…
I can’t believe it’s been so long since I wrote anything. What a crazy few months it has been! First of all, some idiot drunk driver crashed her car into the front of our house, right into my office, and my life has been in chaos ever since. Insurance adjusters. Contractor estimates. Waiting for the paperwork to wind its way through the insurance system until finally a check came out the other end. Ever notice how quick insurance companies are to collect premiums but how SLOW they are when it comes to paying a claim?
Then comes actually getting the work done. More waiting for this and that. Now, almost 7 weeks to the day it happened, things are just about back to normal.
What’s the lesson in all this? Dunno … don’t buy a house at the end of a busy street? It wasn’t that busy when we bought it over 5 years ago. Anyway, I try not to focus on it (remember The Secret) and now that the inside repair work is done, that’s easier.
But I’m having a devil of a time concentrating on work. It started when the kids were on Spring Break a couple weeks ago. I had just finished a webinar with Ken McCarthy, part of the pre-System training he does with all faculty members. So I decided to take a week off and just hang out with them. Go to the mall, go for walks, talk. The next week the repairs started. Lots of banging, dust flying everywhere, people in and out of the house. No way to get any work done.
Now it’s 2 weeks later and the repairs are STILL going on and spring is in the air and I’m having a hard time concentrating. I am so grateful that if this had to happen, it happened when I was in the position to take off a month and hang out with my kids and tend to getting the house fixed. I can’t imagine trying to deal with this if I were working in an office somewhere outside of the home.
Anyway, I’m just rambling. Get back to work…
A few days ago, a package came via UPS for my daughter Sierra. I get packages almost daily and didn’t notice her name on the box, so I opened the box and found a Nintendo DS-Lite. I didn’t know anything about it, so I called Mark to find out if he had helped her buy it. Nope.
Then I remembered…she had been asking me for a couple months if she had gotten anything in the mail. I never thought much about it, but now I wondered if this is what she had been expecting. But how?
When she got home from school, I showed it to her. She started jumping up and down, squealing with joy.
“It’s my Nintendo DS Lite! I knew it, I knew it!”
Knew what? Where did this come from, I wanted to know.
Turns out that while we were in California, Sierra had entered a contest at some fast food place and the prize was a Nintendo DS Lite. She decided that the Nintendo DS Lite was hers and would be coming in the mail.
I remember seeing a picture of a Nintendo DS Lite on the vision board in her room. I thought about how she had repeatedly asked had anything come for her. And the little hairs on the back of my neck stood up.
Was it luck? Perhaps. Isaiah and Mariah certainly seemed to think so. And since they entered that same contest at the same time, each of them started asking if anything had come in the mail for them. Yes, they admitted it, they were jealous.
All I know is this…Sierra knows and understands “The Secret”. Do you?
What happened to the summer? I looked up and it was over.
It was a busy time — we spent a few weeks in Los Angeles, with side trips to Las Vegas and the Grand Canyon. That’s when my dreams were dashed of living abroad with the triplets…or at least put on hold indefinitely. How shall I put it? They are not good travelers, too much “are we there yet?” and drama over nothing. And lack of appreciation.
Anyway, we had a good time, visiting friends and hanging out at the beach and showing them all the places we lived when they were babies. Saw some of the people I used to work with at Disney and Hughes. Ate at all our favorite restaurant. Fun!
Now the kids are back in school and I’m back to being productive again. Terry Dean and I finished our long awaited course on local internet marketing, “Next Generation Marketing Magic“. This was my first “physical” product — in a box, shipped via US Mail — and the production process was quite different than any of my previous digital products. Anyway, it’s done.
More soon…Happy Fall!
Maybe you’ve heard about the book by Tim Ferriss, “The 4-Hour
Workweek: Escape 9-5, Live Anywhere, and Join the New Rich”. It’s been getting a lot of press and lots of people are raving about it. For good reason.
It’s a great book! If you don’t have it, go to Amazon.com and buy it right now. I’ll wait…
Ok, now that that’s out of the way, let me tell you why I recommend it so highly: it will expand your mind, even if it’s already pretty open. Even if you’re close minded, it open it just a peek.
It gives you an intoxicating glimpse into a life that most people can only dream of, and even better, tells you why and how this kind of life is available to those that dare to reach out and grab it.
It shoots holes into the idea of working all of your life so you can retire. Instead, life should be enjoyed while you’re young enough to do all those things. There’s no reason you can’t take a series of mini-retirements throughout your life…if you set things up so that you don’t have to be a wage slave and work 50-60 hours a week.
It’s a fascinating book, and when I have time, maybe I’ll write a more thorough review, but right now I have to hustle over to Tim’s site and submit my entry for his contest: The Endless Summer: How to Travel the World and Improve It for Free
To enter, you must describe in 350 words or less what you would do with 36 extra hours a week to better your life and make a contribution to society — it’s not all about using the wealth to get more “stuff”, but to enjoy your life and help make the world a better place.
As a result of reading Tim’s book, I’m planning to take my kids on the trip of a lifetime — to Europe for a year (or more). I never thought about the possibility of homeschooling so we could travel, and now I know that many families do it. And the kids thrive. I’m from a family of teachers, so I know they’re going to give me hell about taking them out of school, but that’s not gonna stop me.
Now, just gotta get my “muses” in order (read the book to find out what that means).
Meet my newest employee — Sierra. In her quest to earn more money for those infernal Webkinz, she asked was there any work she could help me with.
Sierra is the most serious of the triplets — many people have remarked that she is an “old soul”. She certainly is the most like me.
I looked at her for a long moment, then said “Ok. Meet me at my desk in 5 minutes.”
I decided to try out her data entry skills, copying and pasting articles into the article tracking system, which I developed in hopes of tracking the massive amount of content being developed for our growing network of authority sites.
Guess what? She took to it like a champ! Worked 2 hours one day and 1-1/2 hours the next. Then we got caught up in the birthday party preparations and end-of-the-school year activities so it’s kind of fallen by the wayside.
But seeing how easily she achieved this task has given me a whole new appreciation for just how much my children are capable of. After all, as of May 20th, they are 10 years old!
Of course the other 2 are begging for a “job” now but I’m stalling until I know they can match Sierra’s level of concentration. She’s really, really good.
Ok, so the ebay sale whetted my little entrepreneurs’ appetite for making money, and they wanted to know how they could earn more so they can buy more Webkinz. That $5 a week allowance is not cutting it anymore.
My eyes fell upon the big Arrowhead jar that we’ve been lugging around for years because of all the coins inside. We had long since taped over the mouth of the jar because the kids kept dropping little toys inside. In my ongoing quest to rid the house of clutter, I saw this as a golden opportunity.
So this was the deal I presented to them: whatever pennies you wrap are yours. All silver coins would be split among the three of them. This was to prevent a mad dash and bloodshed over the quarters, dimes and nickels in the jar.
The great thing about this job is it didn’t require any help from me other than a trip to Office Depot to get the coin wrappers. I was so happy to not to have to do anything else that I didn’t even deduct the cost of the wrappers.
(Here’s a picture of them wrapping coins, surrounded by those little Webkinz critters they are working so hard for…)
Guess what? They wrapped that entire half jug of coins in about a day! It was amazing how diligently they worked, counting up how much money they had earned so far. First they had to do the pennies, which resulted in:
- Isaiah – $19.00 in pennies
- Mariah – $17.50 in pennies
- Sierra – $13.00 in pennies
Then came the big event — rolling the silver money! What joy that was after slogging through all of those pennies. That’s why I made them wait til the pennies were done — the silver became the dessert. Total silver: $120.00 or $40 each
I acted as the bank, of course, accepting the rolled coins in exchange for cold hard cash. Their eyes danced with glee as I counted out the greenbacks.
After making $53-$59 each in a single day, they have told me in no uncertain terms that they will never ask to do another ebay sale. Good news for me and for our local women’s shelter, which is where all gently used clothes will go from now on…
p.s. They participated in National Lemonade Day last weekend and made $60 with their lemonade stand. They balked a little at re-paying their investor (me) the $20 for supplies…gotta work on the concept of “Cost of Goods Sold”!