Have you seen this palindrome video? It reads the same backwards as forward, but the meaning is totally different.

Watched a fascinating episode of Dateline NBC the other night about “inattention blindness”, where you’re attending to one thing so focused that you miss something big. something really obvious. Our eyes don’t always take in what’s right in front of us, which can trick us into missing key parts of the big picture.

It all comes down to the fact that, at any given moment, our senses are bombarded with all kinds of sights, sounds, and smells – many happening at the same time – and it’s impossible to consciously think about all of them at once. So, the brain is designed to filter out what it thinks is the unnecessary information for the task at hand, but sometimes there’s an error in that filtering process. It happens to all of us at one time or another. Think it couldn’t happen to you? Don’t be so sure.

Here’s a link to the Dateline Episode.

There’s a marketing lesson in there somewhere, don’t you think?

Wow.  That’s all I can say.

A few years ago I read an article in the Houston Chronicle by columnist Leon Hale that made me stop and think. Here’s what he said:

When you get as old as I am, people come around and ask questions like, “If you could crank the calendars back and become 21 again, would you do anything different?”

You bet I would.

To begin with, let’s deal with the matter of backing up and becoming 21 again. Obviously this is not going to happen, but it’s a game old people like to play. Most of them say, “No, thanks. I wouldn’t go back to 21 even if I got the chance.”

You won’t catch me saying that. I’d accept that gift in a split minute. Be 21 again? Bring it on. I’ve already lived into my mid-80s, and those years have gone by like a drag race. I’d dearly love to have half a dozen more decades.

So what would I do different?

First, on my 21st birthday I would begin keeping a journal. Every night I’d record where I went and what I did and with whom, even if the day has been routine and dreary. I would do that until I got old again.

Reason this is important to me, I figure I’ve forgotten at least half the detail of the years I’ve lived. I’ve forgotten hundreds of names, places, events, remarks made, kindnesses done, wounds dealt.

I grieve the loss of these details. They would be of huge value to me now. They represent a large part of my life, and they’re gone. It’s like half of me is already dead.

So in this little fantasy I’m having today, I’d keep the journal …”

Then he goes on to talk about learning to play the piano and learning another language, which is another “I wish I would’ve…” for me. All those years that I was single and free could’ve been spent learning Spanish. Oh well, no use crying over spilled milk…or time.

Ok, so even though I’m quite a few years past 21,  there’s still a lot of candy left in this piñata, so I will keep a journal from now on.  And maybe I’ll still learn another language.

The date of that column was July 29, 2007 and I’ve kept a daily journal ever since (the 2 paragraphs above were lifted from that day’s entry).

Every night I fire up LifeJournal and type in the details of my day, no matter how mundane. Sometimes I’ll even make notes during the day in a draft email so I don’t forget, then copy it over to LJ at night. I find it very therapeutic to unburden my soul and pour out everything. I probably would have done this years ago if there had been a way to password protect the entries.  Now  I can anything I want, knowing my secrets are safe.

And every now and then I’ll go back and read some of those entries and you know what? Leon’s right — I’ve forgotten many of those details already, and it’s been less than 3 years! Here’s an entry that I just love…and had totally forgotten about:

Isaiah said something that I thought was so cute I had to write it down so I wouldn’t forget. We were talking about when we lived in California and I mentioned going to Disney studios to work. He said, “I didn’t know you had to go out for work.”

Isn’t that great? Here’s a child who has always known his mother to work at home. Of course they know I work, but I love it that they see me making money from home, with my own business. Already I try to stress having their own business — when Sierra says she wants to work at the pet store, I say “no, you want to own the pet store and work there when you feel like it.”

The journal can also be useful for figuring out what day we did this or that. Really, it’s like being able to recapture and relive great moments and memories that would otherwise be lost forever. Life is in the details, and when the details are lost, you’re left with lots of empty gaps. In my 20s I used to make cryptic notes on a calendar but without the details, it’s like peeking through the window into someone else’s life, wishing I could see more.

So for all of you younger folks, heed Leon’s words and start keeping that journal now. You’ll be glad you did.

Having fun? The mother of triplets? Woefully overloaded with too many projects?

Guilty on all counts, BUT I am getting better. I realized that clutter and disorganization goes hand in hand with not getting things done. Also, that it’s impossible to get anything done if you don’t FOCUS on one thing at a time.

So I’ve been slowly but surely getting things in order, dumping things that don’t truly interest me, and focusing (there’s that word again) on things that are meaningful to me, that will make a difference.

How’s that working for me? We shall see…

I can’t believe it’s been so long since I wrote anything. What a crazy few months it has been! First of all, some idiot drunk driver crashed her car into the front of our house, right into my office, and my life has been in chaos ever since. Insurance adjusters. Contractor estimates. Waiting for the paperwork to wind its way through the insurance system until finally a check came out the other end. Ever notice how quick insurance companies are to collect premiums but how SLOW they are when it comes to paying a claim?

Then comes actually getting the work done. More waiting for this and that. Now, almost 7 weeks to the day it happened, things are just about back to normal.

What’s the lesson in all this? Dunno … don’t buy a house at the end of a busy street? It wasn’t that busy when we bought it over 5 years ago. Anyway, I try not to focus on it (remember The Secret) and now that the inside repair work is done, that’s easier.

But I’m having a devil of a time concentrating on work. It started when the kids were on Spring Break a couple weeks ago. I had just finished a webinar with Ken McCarthy, part of the pre-System training he does with all faculty members. So I decided to take a week off and just hang out with them. Go to the mall, go for walks, talk. The next week the repairs started. Lots of banging, dust flying everywhere, people in and out of the house. No way to get any work done.

Now it’s 2 weeks later and the repairs are STILL going on and spring is in the air and I’m having a hard time concentrating. I am so grateful that if this had to happen, it happened when I was in the position to take off a month and hang out with my kids and tend to getting the house fixed. I can’t imagine trying to deal with this if I were working in an office somewhere outside of the home.

Anyway, I’m just rambling. Get back to work…

A few days ago, a package came via UPS for my daughter Sierra. I get packages almost daily and didn’t notice her name on the box, so I opened the box and found a Nintendo DS-Lite. I didn’t know anything about it, so I called Mark to find out if he had helped her buy it. Nope.

Then I remembered…she had been asking me for a couple months if she had gotten anything in the mail. I never thought much about it, but now I wondered if this is what she had been expecting. But how?
When she got home from school, I showed it to her. She started jumping up and down, squealing with joy.

“It’s my Nintendo DS Lite! I knew it, I knew it!”

Knew what? Where did this come from, I wanted to know.

Turns out that while we were in California, Sierra had entered a contest at some fast food place and the prize was a Nintendo DS Lite. She decided that the Nintendo DS Lite was hers and would be coming in the mail.

I remember seeing a picture of a Nintendo DS Lite on the vision board in her room. I thought about how she had repeatedly asked had anything come for her. And the little hairs on the back of my neck stood up.

Was it luck? Perhaps. Isaiah and Mariah certainly seemed to think so. And since they entered that same contest at the same time, each of them started asking if anything had come in the mail for them. Yes, they admitted it, they were jealous.

All I know is this…Sierra knows and understands “The Secret”. Do you?

http://www.thesecret.tv

What happened to the summer? I looked up and it was over.

It was a busy time — we spent a few weeks in Los Angeles, with side trips to Las Vegas and the Grand Canyon. That’s when my dreams were dashed of living abroad with the triplets…or at least put on hold indefinitely. How shall I put it? They are not good travelers, too much “are we there yet?” and drama over nothing. And lack of appreciation.

Anyway, we had a good time, visiting friends and hanging out at the beach and showing them all the places we lived when they were babies. Saw some of the people I used to work with at Disney and Hughes. Ate at all our favorite restaurant. Fun!

Now the kids are back in school and I’m back to being productive again. Terry Dean and I finished our long awaited course on local internet marketing, “Next Generation Marketing Magic“. This was my first “physical” product — in a box, shipped via US Mail — and the production process was quite different than any of my previous digital products. Anyway, it’s done.

More soon…Happy Fall!