Watched a fascinating episode of Dateline NBC the other night about “inattention blindness”, where you’re attending to one thing so focused that you miss something big. something really obvious. Our eyes don’t always take in what’s right in front of us, which can trick us into missing key parts of the big picture.

It all comes down to the fact that, at any given moment, our senses are bombarded with all kinds of sights, sounds, and smells – many happening at the same time – and it’s impossible to consciously think about all of them at once. So, the brain is designed to filter out what it thinks is the unnecessary information for the task at hand, but sometimes there’s an error in that filtering process. It happens to all of us at one time or another. Think it couldn’t happen to you? Don’t be so sure.

Here’s a link to the Dateline Episode.

There’s a marketing lesson in there somewhere, don’t you think?