• Home
  • About Sharon
  • Contact Sharon
  • February 6, 2012

Sharon Odom

Musings of a Triplet Mompreneur

You are here: Home / Archives for October 2006

Alliances and Backends are Key

October 19, 2006 By Sharon Odom Leave a Comment

Back from Florida, where the whether was sunny, but in Houston it was rain, rain, rain. Both ends of the trip were delayed, especially the return leg — 4 hours of thumb twiddling in the Fort Lauderdale airport. Glad to be home.

Met a lot of cool people, will post pictures soon. Still need to get someone to figure out why only the first picture in each album will display.

The biggest takeaway for me was the importance of JVs and alliances with people that you consider competitors. That’s how Agora and other big info publishers grow their businesses, by renting each others’ customer lists, even though they are competitors.

The other big lesson was the importance of establishing your backend strategy and putting it on autopilot so you can focus your efforts on the front end (getting customers and leads into your funnel). Most online marketers have this reversed, putting the frontend on autopilot and trying various backends.

Filed Under Internet Marketing

Sharon's Sites

  • GeoLocal on Facebook
  • Internet Marketing for Small Businesses
  • Send My Referral Cards

Recent Posts

  • Smooth Fitness 7.6 HR Pro Treadmill Warning
  • My 92-year-old Mother’s New iPad
  • Lost Generation Video
  • Did You See That? The Invisible Gorilla.
  • oDesk Screenshots a Security Risk?
Follow sharonodom on Twitter

Latest Tweets

    Categories

    • Entrepreneurship
    • Productivity Tools
    • RSS Tools
    • Blogging Tools
    • Website Building
    • Internet Marketing
    • SEO Tools
    • Keyword Research
    • Life
    • Autoresponders
    • Recommended Reading
    • Treadmill Desk

    Return to top of page

    Copyright © 2012 · Genesis Theme Framework by StudioPress · WordPress · Log in