I’m pretty immune to that of kind of email, having spent more than I care to admit on so-called “infoproducts” that turned out to be rubbish.

I was just about to reach for the delete key when something caught my eye:

“By the way- I do NOT endorse everything this guy tells you to do, but I have to admit he’s compelling and I like his “tell-it-like-it-is” , no BS style.”

I thought, “sounds like my kind of guy” and clicked on over to the site.

First I laughed. Then I read the entire site — every word on every page.

I thought then and I do that that if you have any interest at all in copywriting, marketing, or the power of words, please read it. It’s truly a work of art.

1. First of all it’s controversial, and controversy sells.
2. Second, it’s compelling. He gives proof of his claims.
3. Third, it’s funny. He entertains you.
4. Finally, it appeals to our greed, our desire to make money easily. In other words he gives us hope

So I bought it. Being an Internet Veteran I already knew most of what was in it. And there are some black hat SEO strategies in there that I definitely do not recommend. BUT, there are a couple of truly brilliant ideas within these pages that make it a very worthwhile purchase. Usually If I get just one idea from a book that helps me make money, I’m satisfied.

I gave the Rich Jerk 4 stars. He wrote the most entertaining direct response sales site I’ve read in a long time and he gave me not one but two great ideas that I’ve already implemented on several websites. I would have given him 5 stars, but I don’t like all the black hat stuff, and face it, he is a little obnoxious.

p.s. Remember, controversy sells…laugh and learn from The Rich Jerk.